About Focus Sales
Built on Relationships.
Driven by Results.
Focus Sales is an independent manufacturer's representative agency serving the Canadian green industry — connecting premium brands with the contractors who install them.
Greg Goulet
Founder & Principal Rep
Focus Sales
Meet Greg
Two Decades of Green Industry Expertise
Greg Goulet founded Focus Sales with a simple belief: the best way to grow a manufacturer's brand in Canada is to genuinely understand the people who install it. After 20+ years working in and around the Canadian green industry, Greg has built the kind of contractor and distributor relationships that take most reps a lifetime to develop.
His background spans landscape lighting, hardscape, and outdoor living — giving him a rare ability to speak the language of both the manufacturer's boardroom and the contractor's job site. When Greg walks onto a project, he's not just selling a product. He's solving a problem.
Focus Sales was built to be different from the traditional rep agency model. Fewer brands, deeper focus, better results. Every manufacturer Greg represents gets his full attention — not a line card buried in a catalogue.
What We Stand For
The Principles Behind Every Partnership
Relationships First
Every manufacturer partnership and contractor relationship is built on trust, transparency, and a genuine commitment to mutual success.
Canadian Market Expertise
Deep knowledge of the Canadian green industry — regional buying patterns, seasonal dynamics, distributor networks, and contractor needs from coast to coast.
Premium Brand Representation
We only represent brands we believe in. Every product we bring to market meets the quality standards Canadian contractors and their clients expect.
Results-Driven
Our success is measured by yours. We track sell-through, market penetration, and contractor adoption — and we adjust strategy until the numbers move.
Follow Along
On the Ground in the Green Industry
Contractor visits, product demos, trade shows, and the day-to-day of representing premium brands across Canada.
Why an Independent Rep?
Dedicated Focus.
No Divided Loyalties.
A manufacturer's rep agency gives you something a direct sales hire rarely can — a team already embedded in the market, with relationships already in place, and a track record of moving product.
Focus Sales operates as a true extension of your sales team. We attend trade shows, run contractor training days, support distributor sell-through, and provide the kind of on-the-ground market intelligence that shapes better product decisions.
And because we're independent, we're accountable to results — not headcount or internal politics.